22 Nov My Band’s SEO is Better Than Your Band’s SEO
On a late summer afternoon, Matt Humphreys and Tom Douangmixay met at a local coffee shop to talk shop. Matt works as a senior project manager at T4G Kick. Though work pays the bills and he loves what he does, he’s also passionate about his music.
Music has always been a part of his life growing up, which propelled him to be on the third season of Canadian Idol, making it to the top 20. Fast forward a decade, and music still courses through his veins. Now he’s part of a band-Saturday Night Superstars. So what does all this have to do with SEO? We sat down to talk about how his digital marketing experience with T4G Kick helped generate more business for him and his band.
Q1: SO, YOU’RE IN A BAND?
Over the last 20 odd years I’ve worked in the music industry in various functions, including singer, guitarist, songwriter, engineer, videographer, producer and marketer. My love of performing for audiences has given me the opportunity to do many amazing things, and I’m grateful to have had continual involvement in music throughout my career. Most recently I started a professional live event band purely focused on weddings and corporate events. We’ve played a number of shows so far, and continue to get bookings on a regular basis.
Q2: HOW DO BANDS LIKE YOURS GET GIGS THESE DAYS?
Things haven’t changed much since the days BEFORE the Internet. Back when I first started promoting my acts, we used to send around a CD and a press kit, then follow-up with a phone call. In a lot of cases that’s how we still seek out new gigs or partnerships with venues or booking agencies. The cold call is still alive and well.
But with the onset of the Internet, the lead generation side of things has changed. It used to be that people had to see you live before they would consider booking you, so heading out to the clubs and checking out a band was commonplace before hiring them for your wedding or private event. But now the Internet has completely levelled the playing field and removed the need for hitting club after club to find the right act, or relying on word of mouth to make a decision for you. Don’t get me wrong – word of mouth and recommendations are still VERY important in our business, but self-discovery and user-directed research is one of the most important tools for us. Having people find out about us by searching online and then watching our videos has been the top way for lead generation.
Q3: BUT WITH THE INTERNET BEING A LEVEL PLAYING FIELD AS YOU DESCRIBED, HOW DO YOU MAKE SURE PEOPLE LOOK AT YOUR BAND INSTEAD OF OTHERS?
We spent a lot of time making sure our content was top notch: great website design, easy navigation, a lot of great photography, testimonials, audio and video of studio and live performances. Content is still king when it comes to selling your brand online, but we also spent an equal amount of time optimizing the site for search engines. We carefully chose the right keywords by researching our competitors and doing keyword research using Google Analytics and Google Webmaster Tools. We made sure we integrated social media like Google+, YouTube, Twitter and Facebook, and are trying our best to stick to a regular strategy for updating that content. We also run Google Adwords campaigns that generate traffic to our site as well. And all of this work happened before we even got our first gig! We were on the first page of Google for the ‘Toronto Wedding Band’ search terms before ever having played a wedding!
Q4: AND HOW DO INTEND TO KEEP IT UP? IS THERE ANY RISK TO YOU FALLING LOWER IN THE LIST?
There’s always some organic movement in Google search results. In fact, for almost two months we were the #1 result and now we’re down to #4. It changes constantly. What I try to do to maintain our high ranking is to continuously update our content, adjust our paid search terms where required, and keep on top of our analytics reports. Tweaking just one small thing could mean the difference between five visits a day and 25 visits a day.
Q5: ANY TIPS FOR SMALL BUSINESS OWNERS SUCH AS YOURSELF?
At the root of things it’s the same rules as in the bricks and mortar business world – know your competitors and know your customers. Understand what your customers are searching for and HOW they’re searching for a business such as yours, and you’ll be able to cater your content and web strategy to them. For example, if you’re a contractor and don’t have a Homestars profile, then you’ve missed the boat. And if all of this is just beyond what you can undertake, then give us a call at T4G Kick!
– See more at: http://t4gkick.com/my-bands-seo-is-better-than-your-bands-seo/#sthash.sxZJtC88.dpuf