28 Sep What’s your scenario?
I had a recent conversation with a peer that went a little something like this.
HIM: Is there a UX term for site designs with user intent in mind?
ME: User Experience Design has a user-centric approach to designing everything. What you’re describing is the practice of UX – the methodology.
HIM: I have designers on my team creating templates that drive the user to interact with the site as you would intend them to. Does that make sense? I’m struggling to find the words.
ME: You’re describing User-Centric Design. And what your designers are inadvertently doing is journey mapping, the ultimate intent of which is to increase conversions. Make sense? That’s why UX done WELL is so valuable.
HIM: Absolutely makes sense! You sound like you know what you’re talking about Professor Humphreys!
I went on to recommend to him that we have a workshop with his team that teaches them some of the tools that will make their good designs GREAT.
The best thing about User Centered Design is that it examines the habits and motivations of REAL people. We’re all consumers to some extent, and when there’s a process with a mass appeal and mass audience, pretty much anyone could be considered a user. It’s the added expertise of someone who does it every day that justifies going outside of your organization for a consultant with a heightened level of experience.
Scenario Mapping tends to be a favourite tool of mine.
It is a process where stakeholders physically map out how they envision user groups engaging with their site. It helps everyone visualize business decisions and how best to tell their brand story, resulting in a documented future state website experience that captures potential tasks, comments, questions and ideas.
For more information on how a Scenario Mapping Workshop could benefit your brand, get in touch.