22 Feb You are not your User
YOU ARE NOT YOUR USER: You’re not designing for yourself, and ultimately your personal opinion doesn’t matter.
That’s a hard thing to comprehend, and even harder to teach.
Some designers completely get the concept, but others find it difficult. But it’s a fundamental part of user-centric design, and a baseline by which we teach UX. Not something to overlook or question – it’s the mantra of what we do.
And it all starts with an informed strategy. How to BEST inform that strategy? Here goes…
- Learn About Your User – whether it be through existing audience research from your client, customer data, web analytics, sales history or other means, look at everything and really understand who you’re designing for.
- Personify Your User – now take that audience data that provides a broad picture and narrow it down. Create 2 or 3 “real” people that you can use to refer to while designing the experience. Be sure to include not only demographic information, but psychographic as well (behaviours, motivations, etc.).
- Apply To Your Scenarios – whatever you’re designing, take your user through each step of the journey and ask yourself what their expectations might be. Will they be satisfied with what you’ve presented? Are there any options/features/functions missing?
That’s the big picture. Doing this also gives you the right to tell that client who doesn’t like your design because they don’t like orange to stop being so picky and ask themselves, “what would our user want?”